佛心経営マンダラ 佛心経営マンダラ

Membership application

What Is Keiei (Management)?

Keiei is the ongoing endeavorof weaving the weft of ingenuityinto the warp of a vow,continually creating a fabricof beauty and strength.

Leaders, Especially
in the Age of AI,
Learn What It Means
to Be Human

The further technology advances,
the more our aspirations matter.

Keiei Mandala General Incorporated Association
Representative Director: Taigu Gensho

Read the Message from Osho Taigu

Rethinking Keiei (Management),
Starting with “What For?”

The world is full of advice on how to approach Keiei (Management).
Marketing. Finance. Human resources. Digital transformation. M&A. AI.
We now have access to more knowledge than ever before.
Yet business leaders still struggle to find their way.
People are not developing. We cannot hire the people we need. We struggle to retain profits. There is no successor. We cannot see a future for the company. We do not know how to use AI.
Why is this?
Perhaps we have become so focused on learning how to do things that we have left more fundamental questions behind: “What are we doing this for?” “What kind of company do we want to be?” “What kind of business leader do we want to be?”
Busshin Keiei Mandala begins here.
Before the way of doing comes the way of being.

A Framework for Keiei (Management) Born from 2,600 Years of Wisdom

There are many enormous companies in the world. But being enormous and enduring over time are not the same thing.
Buddhist religious communities are among the world’s longest-enduring organizations. For 2,600 years since the time of the Buddha, the teachings have been passed down across national borders, ethnic differences, and the upheavals of history. This has not meant simply repeating the same things. As times changed, innovators such as Saicho, Kukai, Honen, Shinran, Eisai, Dogen, Nichiren, and Ippen emerged. Each discerned what could change and what was essential to preserve.
Preserving the tradition while embracing innovation. This is what has sustained it for 2,600 years.

Japan holds another source of wisdom. Of the world’s 5,586 companies with histories of more than 200 years, 3,146—56%—are Japanese (Bank of Korea survey; Germany ranks second, with 837). These figures speak to the depth of wisdom in Keiei (Management) accumulated in Japanese companies.
Protecting trust. Developing people. Passing on skills. Valuing relationships with customers. Reinvesting profits in the next generation. Here is an approach to Keiei (Management) that short-term financial figures alone cannot explain.
Busshin Keiei Mandala brings together the study of two sources of wisdom in a systematic framework: the wisdom of Buddhist communities sustained over 2,600 years, and the wisdom in Keiei (Management) accumulated in Japan’s enduring companies.

Why a “Mandala”?

Keiei (Management) cannot be understood through a single figure.
Strong sales cannot sustain a company if its people do not develop. Good people cannot sustain it if the business offers no value. Profits cannot sustain it if trust is lost.
Keiei (Management) is a living organism, sustained by multiple elements that influence one another. That is why we understand it through a mandala rather than a straight line.
Busshin Keiei Mandala organizes the conditions for lasting organizational prosperity into nine elements.

The Origins of the Word “Keiei”

The Japanese word Keiei (Management) itself has its origins in Buddhism.
The character kei (経) in Keiei refers to the warp—the lengthwise threads of a woven fabric. The words of the Buddha and of teachers were gathered together, as though on a single thread, so that they would not become scattered. This is the meaning of 経 in the word for Buddhist scriptures.
The scriptures contain fundamental principles that remain unshaken across times and places—in other words, truths.
In corporate Keiei (Management), the equivalent of such truth is the company’s guiding philosophy. In Buddhism, this is called SEIGAN: an aspiration to which one commits through a vow.

Keiei Mandala is the ongoing work of weaving
a long, durable fabric,
with SEIGAN as the warp
and creativity and ingenuity as the weft.

Busshin Keiei Mandala: The Nine Elements

At the center is SEIGAN.
The other eight elements form a cycle around it, and the wealth they generate returns to SEIGAN once more.

SEIGAN[SEIGAN]

SEIGAN is the center of everything. We envision a future we wish to bring into being and vow to make it a reality. Before pursuing profit, we establish our reason for existing. SEIGAN is the starting point for the way of being of both the leader and the organization.

JIGYO[JIGYO]

Products and services are not ends in themselves. They are the means through which we bring SEIGAN to society. We innovate our business as times change, while preserving its essence.

KAIRITSU[KAIRITSU]

Safety, quality, respect for time, reporting, education, improvement, gratitude, and collaboration. Simply declaring a philosophy will not transform an organization. KAIRITSU is not a system for restricting people. It is a system for protecting what matters.

KANKYO[KANKYO]

Before trying to change people, look at their environment: their relationships, their working conditions, and their psychological surroundings. We design a place where good actions arise naturally and people’s abilities can develop.

ZENYU[ZENYU]

People grow through other people: the people we recruit and develop, our trusted second-in-command, and our successors. In the age of AI, we do not limit the concept of ZENYU to human beings. We can train AI on the experience, judgment, and tacit knowledge that people have accumulated, using it to amplify human wisdom rather than replace it. Depending on how we use it, AI, too, can become a new kind of good companion.

KOSEN[KOSEN]

Sales, marketing, advertising, social media, and branding. KOSEN does not mean making something look better than it actually is. Exaggerating value and communicating value are different things. We refine what we genuinely offer and communicate its value accurately to the people who need it.

SHIN-EN[SHIN-EN]

Customers, business partners, financial institutions, shareholders, local communities, public authorities, and society. No company exists on its own. “We want to work with that company for years to come.” “We want to support that company.” The relationships that inspire these sentiments are themselves assets of the business.

TOMYO[TOMYO]

“This is what our company would do.” Employees come to make such judgments naturally. Philosophy becomes action. Action becomes habit. Habit becomes culture. TOMYO is the company’s guiding light, which remains after its leader has gone.

FUSAN[FUSAN]

Wealth is more than money. People, technology, wisdom, trust, customers, brands, culture, data, and tacit knowledge—all of these are forms of wealth. Before asking, “Where can we invest this wealth to make it grow?” we ask, “What will we use this wealth for?” FUSAN is not a technique for increasing wealth. It is an approach to Keiei (Management) that gives wealth a mission.

With SEIGAN at the Center, the Nine Elements Form a Spiral

Busshin Keiei Mandala is not a nine-item checklist.
JIGYO emerges from SEIGAN. KAIRITSU protects JIGYO. KANKYO provides the conditions in which KAIRITSU can function. ZENYU gather within that environment, and people grow. The value they create reaches others through KOSEN, giving rise to SHIN-EN. Accumulated trust becomes a culture—the guiding light of TOMYO. From this process comes FUSAN: people, trust, wisdom, and profit.
But the process does not end there. The wealth created returns to SEIGAN once again.
With each turn of the cycle, people develop, trust grows, culture deepens, and wealth accumulates. In essence, this is a spiral toward lasting prosperity, rather than simply a circle.

A Mirror for Keiei (Management) When You Lose Your Way

“Sales have fallen.” Instead of immediately increasing advertising spending, examine the situation through the nine elements. Is there a problem with JIGYO? Has SEIGAN become unclear? Has SHIN-EN weakened?
“Our employees are not developing.” Is it a question of individual ability, ZENYU, or KANKYO? Or does it concern the leader’s own way of being?
Use the nine elements as a mirror to examine your Keiei (Management). See where things are in order and where they have become clouded. Then put them in order, one by one. This is the practice of Busshin Keiei Mandala.

In the Age of AI,
Our Way of Being Matters More Than Ever

AI can write text, produce designs, and create programs. Foundation AI models will likely become even more general-purpose. If so, having AI will no longer be a competitive advantage in itself.
AI spreads effective methods around the world in an instant. Good ideas, effective marketing, and even products can be copied. The shelf life of a particular way of doing things will only become shorter.
What remains is what a company has accumulated and others cannot easily copy: its own first-hand data, operational expertise refined over many years, the judgment of experienced practitioners, customer relationships, organizational culture, and trust.
That is why we ask:

Before learning about AI,
are you building a company that AI would want to learn from?

Our way of being shapes our way of doing. Our way of doing builds trust. Trust attracts people and wealth. People and wealth sustain the organization for the long term.

Bringing Japan’s Philosophy of Keiei (Management) to the World

Much of modern management theory has been developed systematically in Europe and North America. We have learned a great deal from it, and we will continue to learn.
But are Europe and North America the only sources of wisdom about Keiei (Management)?
Buddhism, with its 2,600-year history. Japan, home to the world’s largest number of long-lived companies. Tacit knowledge accumulated on the front lines of work. An approach to Keiei (Management) that values the bonds between people. Japan has a philosophy of Keiei (Management) to offer the world.
We look toward a day when people—not only in Tokyo, but also in New York, London, Singapore, and MBA programs around the world—will study questions such as: “Why does Japan have so many long-lived companies?” and “How do the nine elements of Busshin Keiei Mandala influence corporate longevity?”
To that end, we will do more than discuss ideas. We will put them into practice, test them in companies, accumulate case studies and data, and share our findings with the world. Busshin Keiei Mandala is not a finished answer. It is a framework for Keiei (Management) that we will put into practice and develop together with business leaders around the world.

In Closing

When you lose your way in Keiei (Management), examine your business through the nine elements.
Do you have SEIGAN? Is JIGYO connected to SEIGAN? Is KAIRITSU functioning? Is KANKYO helping people grow? Do you have ZENYU? Is your value reaching those who need it? Is SHIN-EN deepening? Is TOMYO being passed on? Is FUSAN circulating toward the future?
And finally, one more question:

What kind of business leader do I want to be?

Before the way of doing comes the way of being.

Busshin Keiei Mandala is
a framework for Keiei (Management) that begins with this question.

A revolution in how people live.
A revolution in Keiei (Management) for business leaders.
A revolution in authenticity for companies.
A revolution in Keiei (Management), from Japan to the world.

Keiei Mandala General Incorporated Association
Representative Director: Taigu Gensho

Taigu Gensho

Busshin sect Fukugonji Temple, 31st resident priest / Chairman of the Jiko Group

After Komazawa University and Sojiji, the head temple of the Soto school, he earned a master’s degree in literature from the Graduate School of Aichi Gakuin University. With four faces—monk, businessman, therapist, and karate practitioner—he is an unconventional monk who embodies “neither monk nor layman.”
Toyota Motor Corporation, Mitsubishi UFJ Bank, and ENEOS are just a few of the companies and organizations for whom he has delivered lectures and provided consulting services.

Detailed Biography and Profile Click here to apply for membership.

佛心経営マンダラ Official email magazine

For business leaders and leaders: Osho Taigu’s various online articles and
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Busshin Keiei Mandala

Information about the content

  • The Nine Elements That Drive Organizations to Lasting Prosperity
    Watch the explanation video

    Watch the commentary video for "The Nine Elements That Drive Organizations to Lasting Prosperity"

    By joining the event, you will be able to watch the video (20 hours) that details "The Nine Elements That Drive Organizations to Lasting Prosperity" anytime and anywhere.
    By reviewing it repeatedly and continuing to improve, you can help your business thrive over the long term.

  • Keiei Mandala Remote Training (Live Streaming)

    Keiei Mandala Remote Training (Live Streaming)

    Once a month, you can join a members-only remote training session. Osho Taigu gives lectures on Keiei Mandala and answers the questions he receives from business leaders and leaders.
    Since the live broadcast is being held in real time, we also hold lectures based on real-time events such as the yen weakening and the global situation, as well as Q&A sessions using the chat function.

  • Members-Only App for Busshin Keiei Mandala
    "Zen Ship"

    Members-Only App for Busshin Keiei Mandala: “Zen Ship”

    “Zen Ship” is a communication app exclusively for members of Busshin Keiei Mandala.
    "Zen" means cutting away the unnecessary as taught in Zen, and focusing on the essence. "Ship" represents taking the helm of one's own company or organization and moving forward with colleagues towards the future.
    Business leaders and specialists active in a wide range of fields gather in Busshin Keiei Mandala. It is a community where members share knowledge and experience, consult one another when in trouble, and find opportunities for new encounters and collaboration.
    Problems that cannot be solved alone can open new paths when you connect with peers. By supporting one another with our respective expertise, we also hope new businesses and new value will be born.
    Zen Ship is a communication app that cultivates mutual support and connections among members, allowing them to learn and grow together.

Information on various events

Keiei Mandala Introduction

[Anyone can participate]

Keiei Mandala Introduction is a training session open to everyone, not only members but also non-member business leaders, leaders, sole proprietors, company employees, doctors, teachers, homemakers, and others.

If you are interested in Keiei Mandala, please join the next Keiei Mandala Introduction.

Details of Keiei Mandala Introduction

Keiei Mandala Practical Session

[Busshin Keiei Mandala Members (Member Price) · Open to the General Public]

The Keiei Mandala Practical Session is a place to learn more deeply and experience firsthand, in order to put into practice the “Nine Elements of Keiei Mandala” and the “Way of Being of a Business Leader.” Every year, all nine themes are covered.
Furthermore, to ensure that those who were unable to attend on the day, or those who find it difficult to travel to the venue from overseas or other parts of the country can also view the archive videos, we are preparing them from 2026 onwards.

Details of Keiei Mandala Practical Session

Keiei Mandala Training Camp

[Busshin Keiei Mandala Members Only]

The Keiei Mandala Training Camp is “a special space to spend time with fellow members while experiencing life in a Zen temple at Fukugonji Temple.” This camp is the only place where you can consult Osho Taigu directly, in person, about your business.
At camp, we dig into the “challenges and worries” brought by members who gather from Japan and around the world. Osho Taigu hands each person a prescription and holds special lectures as needed.

*Only members of Busshin Keiei Mandala can join the Keiei Mandala Training Camp.

Details of Keiei Mandala Training Camp

Keiei Mandala Fieldwork

[Busshin Keiei Mandala Members Only]

This is an irregularly held, camp-style training program that began in 2026, in which participants directly visit the “sources of inspiration” across Japan that Osho Taigu has carefully selected.
The aim of this program is for business leaders to escape the “cage” of their own company’s and industry’s common sense, and to regain the “passion for management.”

*Only members of Busshin Keiei Mandala can join Keiei Mandala Fieldwork.

Details of Keiei Mandala Fieldwork
Date, time and location of the event
Details of the application
From here
You can check it out. About Busshin Keiei Mandala
Books and VideosHere is the link.

佛心経営マンダラ Membership application

  • Individual plan

    Joining fee
    30,000 yen
    Monthly fee
    10,000 yen/month
    Watch the video
    Only the person himself
    Right to participate in training camps, etc.
    Only the person himself
    • Watch the explanation video
      The Nine Elements That Drive Organizations to Lasting Prosperity
    • Keiei Mandala Remote Training
    • Using the member-only app
    • Keiei Mandala Practical Session: Participation at Member Price
    • Keiei Mandala Training Camp: Right to Participate
    • Keiei Mandala Fieldwork: Right to Participate
    Membership application (Individual plan)

  • Corporate plan

    Joining fee
    100,000 yen
    Monthly fee
    30,000 yen/month
    Watch the video
    Shareable within the company
    (Not shared externally)
    Right to participate in training camps, etc.
    The entire company
    • Watch the explanation video
      The Nine Elements That Drive Organizations to Lasting Prosperity
    • Keiei Mandala Remote Training
    • Using the member-only app
    • Keiei Mandala Practical Session: Participation at Member Price
    • Keiei Mandala Training Camp: Right to Participate
    • Keiei Mandala Fieldwork: Right to Participate
    Membership application (Corporate plan)

*At the time of joining, a joining fee and monthly fee are required. (After the second month, the monthly fee will automatically continue and you will incur a monthly fee.)

*Participation in events such as the Keiei Mandala Practical Session and Training Camp requires a separate fee.

*Any additional expenses such as transportation costs or meals are at your own expense. (Depending on the event, meals may be included.)

*If multiple people from a corporate-plan member company wish to join events such as the Keiei Mandala Practical Session or Training Camp, please consult us in advance.
(There may be instances where you cannot participate depending on the number of participants.)

佛心経営マンダラ Official email magazine

For business leaders and leaders: Osho Taigu’s various online articles and
Event information and useful information are now being delivered via email newsletter!
Click here to subscribe to the email newsletter

Dogyo Ninin
(Busshin Keiei Mandala Members Only)

"Dogyo Ninin" is a term used in the Shikoku pilgrimage.
When you are on a pilgrimage, it is hard to walk the path alone. This is a phrase that means that Kobo Daishi (Kukai) is always by your side and protects you.
Business leaders are lonely. Often there is no one to consult about serious problems arising in the company or the family.
Keiei Mandala’s Dogyo Ninin (Two Walking Together) is a service in which professionals in “people, goods, and money”—who have built specialized knowledge and experience on the front lines, not in desk theory—listen individually to the current situation, staying close to the hearts of suffering business leaders and not only to the problems that appear on the surface, and then offer proposals and implementation support for how to solve them.

Regarding the content of “KOSEN,”
Please check the following page.

See here for details on KOSEN Apply here

Corporate Training and Lectures

In a rapidly changing era, for companies to grow sustainably, not only institutional and structural systems are important, but also the “growth of people” and the “way organizations operate.”

Keiei Mandala Corporate Training and Lectures help solve the essential challenges of organizations and build enduring companies, based on the “Nine Buddhist Wisdoms,” which systematize the 2,500-year history of the Buddhist order—the longest-lasting organization in the world—and the essence common to Japan’s long-lived companies.

We offer practical corporate training and lectures designed to cultivate the ability for each participant to think, explore, and apply their knowledge in the workplace, rather than merely acquiring knowledge.

Recommended for the Following
Companies and Organizations

  • 【SEIGAN】
    We want to instill our Keiei philosophy and corporate purpose throughout the organization and build an organization where employees act facing the same direction.
  • 【TOMYO】
    We want to nurture a corporate culture unique to our company and build an organization that stays steady through changes in the times and environment.
  • 【JIGYO】
    We aim to be a company that reviews its existing business and grows sustainably while creating new value.
  • 【KOSEN】
    We want to correctly convey our company's philosophy, values, and the appeal of our products and services to both inside and outside the company, and to enhance our brand strength.
  • 【KANKYO】
    We want to build a workplace where employees can perform at their best in mind and body, and an environment where people grow.
  • 【ZENYU】
    We want to develop proactive leaders and next-generation business leaders, and build an organization where people grow.
  • 【KAIRITSU】
    We want to create a system and rules that support organizational operations and build a healthy and lasting organization.
  • 【SHIN-EN】
    To enhance the cohesiveness of the organization and deepen the trust relationship with customers, suppliers, and the local community
  • 【FUSAN】
    We want to realize a company Keiei that creates lasting value and profit, not only short-term gain.

Corporate training and lecture experience

Financial institutions, manufacturing industry, construction industry, educational institutions
Healthcare and welfare, business associations, etc.
Across a wide range of industries and sectors
We provide lectures and corporate training.

Mitsubishi UFJ Bank / Daiki Engineering Co., Ltd. / Kouken Co., Ltd. / Toryo Junior High School, Komaki City / Furano Elementary School, Furano City, Hokkaido / Hybrid Mom Co., Ltd. / Japan Motorboat Racing Association / The 140th National Business Leaders Seminar / Mitsui Sumitomo Aioi Life Insurance / Mitsubishi Marketing Research Association / NHK Culture Center, Inc. / Kura Motivation Co., Ltd. / Nagoya Chamber of Commerce and Industry Wakashachi Club / Furukawa Junior Chamber / Hattori Foundation Kurashi no Gakko / Japanese Society for Medical Social Work / Komaki Chamber of Commerce and Industry / Japan Communication Esthetic Association / JAIFA MetLife Club / FPC Tax Accountant Corporation / ENEOS Globe Corporation / Taniguchi Komuten / Junior Chamber Kanto Region Tochigi Block Council / Yamazaki Baking Co., Ltd. / Ibaraki Prefecture Business Leaders Association / Hojo Buddhist Association / Asahi Culture Center / Sanchi Ton’ya Miyazakien / ANA InterContinental Manza Beach Resort / Lion Corporation / Fukuoka Prefecture Timber Youth Federation / Kyushu Productivity Center

About your request

We will ask you in advance about the specific challenges and objectives of each company, the target audience, the format of the event, and your preferences.
We accommodate your needs with lectures, half-day training, full-day training, ongoing training, manager training, business leader training, and more.
If you are a company or organization that is considering organizational development, human resource development, or spreading the philosophy, please feel free to contact us.

To apply for corporate training or lectures, click here.

Contact us

For questions or concerns,
please feel free to contact us.

Contact us here

Voices of the participants

  • Omori Motohiro

    A question for members of Busshin Keiei Mandala: What changes or improvements have you experienced since becoming a member? If you have any, please let us know.
    My body has become healthier. My mood has brightened. I am very happy to be able to interact with fellow members these days.

    From the Keiei Mandala Practical Session, July 2026

  • Hagiwara Shinya

    A question for members of Busshin Keiei Mandala: What changes or improvements have you experienced since becoming a member? If you have any, please let us know.
    It has become my axis. I feel I am gradually becoming less shaky. Also, I am connecting more and more with other business leaders, which is both enjoyable and very educational.

    From the Keiei Mandala Practical Session, July 2026

  • Noguchi Teppei

    If you have seen any change or improvement as a result of practicing Keiei Mandala, please let us know.
    The relationship between employees and customers has improved.

    From the Keiei Mandala Practical Session, July 2026

List of participants' voices

This page has been translated automatically by AI. Some expressions may differ from the original Japanese text. In case of any discrepancy, the Japanese version shall prevail.